Last night I overheard two guys bitching about their woeful content marketing results at my local bar… …and so—rather than just listening in like some 2nd-rate spy trying to look inconspicuous—I thought I’d introduce myself and join the conversation. At that point it turned into a pretty fascinating discussion, much to the disappointment of my … Continue reading 10 Reasons Why Content Marketing Hasn’t Been Effective for You
Value-driven content is essential in today’s new world of digital marketing. As a progressive, pro-active business-owner, you can probably already see that traditional marketing is becoming increasingly less effective, so finding a better, “future-proof” way to build your business could be something keeping you up at night. Enter content marketing. According to Kissmetrics (analytics experts), “companies … Continue reading Everybody’s talking about “content marketing”… And there’s good reason.
I was just thinking back to high-school days, about this girl; Christina. She was pretty … and she knew it. In fact, she always played it up and made it pretty damn obvious that she wanted EVERY boy in the school to want her. You know the type—skirt hitched up, top-button never buttoned, push-up bra, … Continue reading Short Skirts & Shallow Smiles (Social Media Vanity Metrics)
I’m a designer. So I know this post is going to piss off a lot of other designers. But I’m also a terrible liar, so I thought I’d come clean… Design isn’t about art anymore. It’s about simplicity. It’s about storytelling. It’s about results. Don’t get me wrong, I love the art side of it. … Continue reading Effective Design ≠ Art Anymore
The smell of Jasmine and the look of soft velvet… I had to bite my lip to remind me I was still myself and not blending mindlessly and timelessly into the ecstasy she unknowingly bewitched me with… Jasmine was the smell I just could NEVER get out of my head. She often wore it and, … Continue reading Selling Doesn’t Happen Once (Um… So Why Am I Dating You Again??)
This morning, my buddy James slides up to me at the bar of our local beach-side café and, after general chit-chat, he says: “So, in my defence, the married guys simply can’t help it. If nothing else, we’re wondering what all the single guys in the office are staring at. It’s true. The new girl has a … Continue reading How the F-word* Sells Your Stuff
Facing an incredible sight along the rugged South Australian coastline from his cliff-top viewing deck, Jason had turned his back to the precariously perched parking lot and didn’t notice that the cherry-red Porsche 911 he had proudly driven out of the showroom less than 5 hours earlier was slowly rolling backwards… picking up speed… and … Continue reading An easy ride with the wrong culture and customers? No thanks, I’d rather walk.
To: Samuel from UserOnboard Re: Your New Onboarding Book It’s 10.40am here in Australia. It’s hot. There are no kangaroos where I live, but instead I’m staring at shadow-play between blue gum trees and the amazing Autumn sunshine… then *BAM!*, “Samuel from UserOnboard” grabs my attention. It’s your email. Very few emails engage me these days… But you’ve … Continue reading Love-Letter To My Favourite OnBoarding Guru
The movie Garden State was listed by VideoGum as one of the worst movies of ALL time and a WHOLE bunch of people (on various forums and websites) seem to heartily agree. Yet Zach Braff recently got funded $3,105,473 on KickStarter (a million dollars more than he needed) for a new movie — mainly based … Continue reading Startup Lessons: “Worst Movie Of All Time” Screenwriter Earns $3.1 Million
Do we remember dry data and product/service benefit statements? No, not very often — certainly not with just one hearing. Do we remember short stories? Yes, 99% of the time. Stories Are Effective Vehicles For Your Message Stories are super-useful for explaining and promoting anything and everything. A micro-story is a ‘snapshot’. It usually has … Continue reading “Lightning Rainbows” & The Power Of Micro-Stories (P.S. They’re Viral)