10 Reasons Why Content Marketing Hasn’t Been Effective for You

Last night I overheard two guys bitching about their woeful content marketing results at my local bar… …and so—rather than just listening in like some 2nd-rate spy trying to look inconspicuous—I thought I’d introduce myself and join the conversation. At that point it turned into a pretty fascinating discussion, much to the disappointment of my … Continue reading 10 Reasons Why Content Marketing Hasn’t Been Effective for You

Everybody’s talking about “content marketing”… And there’s good reason.

Value-driven content is essential in today’s new world of digital marketing. As a progressive, pro-active business-owner, you can probably already see that traditional marketing is becoming increasingly less effective, so finding a better, “future-proof” way to build your business could be something keeping you up at night. Enter content marketing. According to Kissmetrics (analytics experts), “companies … Continue reading Everybody’s talking about “content marketing”… And there’s good reason.

An easy ride with the wrong culture and customers? No thanks, I’d rather walk.

Facing an incredible sight along the rugged South Australian coastline from his cliff-top viewing deck, Jason had turned his back to the precariously perched parking lot and didn’t notice that the cherry-red Porsche 911 he had proudly driven out of the showroom less than 5 hours earlier was slowly rolling backwards… picking up speed… and … Continue reading An easy ride with the wrong culture and customers? No thanks, I’d rather walk.

Love-Letter To My Favourite OnBoarding Guru

To: Samuel from UserOnboard Re: Your New Onboarding Book It’s 10.40am here in Australia. It’s hot. There are no kangaroos where I live, but instead I’m staring at shadow-play between blue gum trees and the amazing Autumn sunshine… then *BAM!*, “Samuel from UserOnboard” grabs my attention. It’s your email. Very few emails engage me these days… But you’ve … Continue reading Love-Letter To My Favourite OnBoarding Guru

Startup Lessons: “Worst Movie Of All Time” Screenwriter Earns $3.1 Million

The movie Garden State was listed by VideoGum as one of the worst movies of ALL time and a WHOLE bunch of people (on various forums and websites) seem to heartily agree. Yet Zach Braff recently got funded $3,105,473 on KickStarter (a million dollars more than he needed) for a new movie — mainly based … Continue reading Startup Lessons: “Worst Movie Of All Time” Screenwriter Earns $3.1 Million

“Lightning Rainbows” & The Power Of Micro-Stories (P.S. They’re Viral)

Do we remember dry data and product/service benefit statements? No, not very often — certainly not with just one hearing. Do we remember short stories? Yes, 99% of the time. Stories Are Effective Vehicles For Your Message Stories are super-useful for explaining and promoting anything and everything. A micro-story is a ‘snapshot’. It usually has … Continue reading “Lightning Rainbows” & The Power Of Micro-Stories (P.S. They’re Viral)