Director’s Memos

“Facebook is F#cked!” he said. (Simple Facebook Marketing Tips)

I love simple stuff that gets great results—not just with social media marketing on Facebook and other platforms, but in ALL areas of life actually. However, I’m guessing, that if you’re reading this post, that you might be more interested in getting some decent tips for your growing your business online. Maybe you even feel … Continue reading “Facebook is F#cked!” he said. (Simple Facebook Marketing Tips)

The Simple Phrase that Doubled a Struggling Copywriter’s Income (Without Any Extra Work)

Creative freelancers—like copywriters and graphic designers—who work with clients on their marketing collateral (e.g. brochures, websites, etc), often get asked if they do work in other related areas, such as website development, social media and SEO. At this point, they normally have… 3 choices: simply let clients go to another agency or freelancer (who will … Continue reading The Simple Phrase that Doubled a Struggling Copywriter’s Income (Without Any Extra Work)

10 Reasons Why Content Marketing Hasn’t Been Effective for You

Last night I overheard two guys bitching about their woeful content marketing results at my local bar… …and so—rather than just listening in like some 2nd-rate spy trying to look inconspicuous—I thought I’d introduce myself and join the conversation. At that point it turned into a pretty fascinating discussion, much to the disappointment of my … Continue reading 10 Reasons Why Content Marketing Hasn’t Been Effective for You

Everybody’s talking about “content marketing”… And there’s good reason.

Value-driven content is essential in today’s new world of digital marketing. As a progressive, pro-active business-owner, you can probably already see that traditional marketing is becoming increasingly less effective, so finding a better, “future-proof” way to build your business could be something keeping you up at night. Enter content marketing. According to Kissmetrics (analytics experts), “companies … Continue reading Everybody’s talking about “content marketing”… And there’s good reason.

An easy ride with the wrong culture and customers? No thanks, I’d rather walk.

Facing an incredible sight along the rugged South Australian coastline from his cliff-top viewing deck, Jason had turned his back to the precariously perched parking lot and didn’t notice that the cherry-red Porsche 911 he had proudly driven out of the showroom less than 5 hours earlier was slowly rolling backwards… picking up speed… and … Continue reading An easy ride with the wrong culture and customers? No thanks, I’d rather walk.