Director’s Memos

Love-Letter To My Favourite OnBoarding Guru

To: Samuel from UserOnboard Re: Your New Onboarding Book It’s 10.40am here in Australia. It’s hot. There are no kangaroos where I live, but instead I’m staring at shadow-play between blue gum trees and the amazing Autumn sunshine… then *BAM!*, “Samuel from UserOnboard” grabs my attention. It’s your email. Very few emails engage me these days… But you’ve … Continue reading Love-Letter To My Favourite OnBoarding Guru

Startup Lessons: “Worst Movie Of All Time” Screenwriter Earns $3.1 Million

The movie Garden State was listed by VideoGum as one of the worst movies of ALL time and a WHOLE bunch of people (on various forums and websites) seem to heartily agree. Yet Zach Braff recently got funded $3,105,473 on KickStarter (a million dollars more than he needed) for a new movie — mainly based … Continue reading Startup Lessons: “Worst Movie Of All Time” Screenwriter Earns $3.1 Million

“Lightning Rainbows” & The Power Of Micro-Stories (P.S. They’re Viral)

Do we remember dry data and product/service benefit statements? No, not very often — certainly not with just one hearing. Do we remember short stories? Yes, 99% of the time. Stories Are Effective Vehicles For Your Message Stories are super-useful for explaining and promoting anything and everything. A micro-story is a ‘snapshot’. It usually has … Continue reading “Lightning Rainbows” & The Power Of Micro-Stories (P.S. They’re Viral)