So if you read part 1, you would have heard about my frustrated friend who said “Facebook is F#cked!” after trying to build his business using social media, and the simplest facebook marketing tip I gave him to start with. But of course, it didn’t finish there, so here’s part 2 where we dig into some of the juicy stuff…
What about posting on my OWN social page or profile?
When it comes to posting on your own page or profile, I highly recommend setting up an account with RecurPost—it’s a super-cheap system that enables you to easily automate 99% of the posting to your own FB page (and other accounts like Twitter and Linkedin) and save you HUNDREDS of hours of wasted time. Aside from posting to groups like I’ve explained in part 1, the only thing you then have to do is respond to people if they message you, which is way better than trying to think of something interesting to post every day!
You know the term “hard now, easy later”?…
In this case it’s more like “easy now, MUCH easier later!”
You just need to build up a list of at least 30 posts first (more is better) to start with. You may already have 30+ interesting posts on your FB page that you could re-use? You just add them into your RecurPost library and set a schedule and you’re done!
Important: keep in mind that they can’t be seasonal time/date oriented posts like Christmas wishes or anything like that. Just find things that people have liked that could be posted any time of the year.
It’ll automatically recycle the posts once it gets to the end of your library—hence the name RecurPost—and most people don’t recall what you posted on FB a month ago, so it’s no problem (although I occasionally add new posts to my library whenever I think of something so that it only repeats every 3 months or more).
This means you’ll have a constant presence on social media without any additional work.
Why it’s SO valuable
For a few bucks a month, it’s a total life-saver! Particularly because results from social have dropped SO much in the last 24 months that it’s just not worth manually posting on my own pages anymore (unless you’re willing to pay FB to promote it, which SUCKS… and gets expensive considering the low ROI).
OK, what about PAID social promotions?
Regarding paid advertising on FB, you have to get the targeting right and use “dark posts” (that don’t show up on your FB page), but that’s not the main thing necessarily. In my experience, the only way to do it is to offer something valuable, free and, if you can, try and use storytelling to increase interest.
I’ve experimented with “big discounts” and direct sales, but none of it works very well (unless you’re selling something like jewellery, and even then results are pretty poor)—as soon as it feels like a sales pitch, people just switch off. But if someone presents something like “Discover how this entrepreneur doubled her income after nearly losing it all…” (with an emotive image or video), then it’s a valuable story with an emotive hook and people can’t resist.
Obviously you don’t want to make stuff up though. That’s why asking your clients…
- what they’ve gained from your business service/product, and
- how they felt and what major challenges they had before they used your service/product
…is SO important. It makes it super-easy to put together a whole bunch of these highly engaging micro-stories, and then you just have to have your funnel in place to capture leads — the rest is easy!
OK, a few more ideas here! If you found it helpful, I’d be grateful if you shared it on Facebook. If you have any questions, please let me know in the comments below. And of course, if you’d like someone to do all this FOR you, then drop me a line directly—I’ll be happy to help.