Kelly came to me in tears… I felt really bad because I was the one who told her what to do in the first place. It seems that what I do for my clients isn’t exactly “normal”.
You see, I had shared my free social media marketing course with her…
And she did well for the first few weeks, but then it apparently it was like treading water — after a while you get tired, particularly if that’s not your main focus and you’re not so “fit” in the area of social media marketing. For me, creating social posts, logos, websites and blog posts comes pretty naturally. It’s like breathing. But I was clearly mistaken when I shared my secrets of social domination and expected my clients to “breathe” the same way I did.
Kelly told me…
“I just can’t keep coming up with new ideas like you do. Initially it was easy, then it got harder…. and now it’s almost impossible!”
So I came clean.
Social media marketing courses are the devil incarnate …. mostly.
Sure, there are definitely some worthwhile social media courses that teach a useful, meaningful, achieveable and humanistic approach to social media marketing (like mine, I hope! haha). But for some people it’s just not realistic to be able to maintain that flow of creativity.
Simply put: if you’re super-creative, then take my social media marketing course. Otherwise, hire someone. The truth is that you can’t maintain the sort of schedule you’ll need if you’re doing it yourself. Who has time and inspiration for that when you’re trying to run a business?
First steps to learn social media marketing
“Give me six hours to chop down a tree
and I’ll spend the first five sharpening the axe.”
— Abraham Lincoln
The first step to learn social media marketing is to NOT learn social media marketing. Sounds counter-intuitive I know, but hear me out…
You gotta sharpen your axe. It’s a matter of finding your focus first, then learning tactics and strategy later.
This is not rocket science. The whole idea is that it’s social. Not marketing. Not Sales. Not business. SOCIAL. Got it?
Throw away all your typical marketing books and courses. Ignore the average Joe who is trying to sell you the latest, greatest way to build an online brand via social media.
It’s time to re-think.
OK, so how do you operate when you’re not trying to “sell” your business? Who are you amongst friends?
Seriously. Who says to their friends “hey, do you wanna hire me for XYZ”?? No-one. Who promotes their business to their real friends AT ALL? No-one.
So what do you do as a good friend? You help. You offer good advice. You stay humble. You love people over products. You think about THIER needs, not yours. You’re simply there when they need you.
That’s the gold, right there.
But here’s the doozy. Here’s the real brain-bender….
How do you do that en-masse?
How do you personalise your social media to everyone? How do you meet their individual needs? How do you appear to “be there” for all your individual followers and still have time to run your business and make money?
You don’t. You can’t.
But thankfully, as it turns out, most of us human folk actually have very similar needs. That’s the place of possibility with social media marketing. That’s where Red Sky comes in. That’s where you can truly shine, without moving a muscle or lifting a finger.
Because if you want to grow a business using social media marketing, you need to know what those global human needs are, and how to meet those needs and give great advice in a snap moment on social — in a way that doesn’t come across as cheesy or fake in any way.
Sure, like Kelly, you can’t do that forever. It takes a lot of effort and long-term focus. That’s why I hired some seriously kick-ass people to do it for you. That’s why you don’t have to even think about it anymore. No social media marketing courses can easily teach you what my team knows, lives and breathes every single day.
This team has kicked some serious goals for my clients in the past. That’s why I’m excited to share them with you.
The truth is, they’re the real genius behind my brand. And people like José, Helen and Marcus (my key team members — you know who you are!!) are my heroes. They’re kicking ass for my clients every single day.
In fact, when Kelly came to me crying, I immediately put a plan into action for her. I rallied these top team members and asked them to help her out.
HOLY SH*T. It was amazing… We created an endless stream of awesome social media posts that genuinely helped people, tweaked her website to capture more leads, built her blog up with quality content, and things finally started to gain some serious momentum for her business. Then this was her response:
“I could never have imagined that business could be this easy. Before I was working my ass off to try and get new customers. NOW, the work that the Red Sky team does provides a constant stream of qualified prospects. Wow!”
So, if you’re a smart woman like Kelly and just want to re-focus on your core business, rather than all this social media marketing stuff, then drop me a line.
Hey, shhhh, this totally is a *secret*, but this blog post contains a temporary special offer that the rest of my clients don’t get…. 75% off. WHAT??? YES. 75% off — for new annual clients only (sorry Kelly!).
So if you’d love to do social media marketing the smarter way, bring in more customers and keep all your current connections happy at the same time (without lifting a finger!), then drop us a line and ask about our temporary 75% discount on social media marketing (normally $120/week, but now just $30 for 5+ awesome posts every single week). I would be so happy to share my amazing team with you.
BTW, I’ll be removing this offer soon, so get in now if you’re interested.